When we think of the sheer number and variety of blogs and bloggers on the web today it's quite surprising to learn that blogging only really took off around 10 years ago. The blog was first started in 1997 when Jorn Barger created the word "weblog", essentially an online log. In 1999, this was broken into the phrase "we blog" by Peter Merholz. The word blog is therefore a portmanteau of the term web log. This triggered a new addition to English vocabulary "blog", both as a noun and adjective and consequently "blogger", as a person who edits a weblog.
Blogs developed from online diaries or logs where people would write about their personal lives. Early blogs were simply additions to normal web sites which were updated manually. Gradually and with the arrival of blogging tools like Blogger in 1999, they grew in popularity. The platform Blogger is considered as the key tool in the rise and growth of blogging across the world. This was purchased by Google in August 2003.
Blogs then grew to be more interactive platforms rather than simply online diaries. They soon allowed other bloggers to comment and leave messages, making the whole blogging scene much more social than it had been.
Blogs have grown so much over recent years that genres and types of blogs have developed. While the personal blog is still the most common, corporate and business blogs have boomed over recent years. These are great marketing and brand tools to promote external communication with businesses. Subject-specific types such as health, fashion, music, parenting blogs are extremely popular today, often with huge-fan bases and offer a great platform to discuss related topics. There are even blogs created for specific devices, like mobile devices or one which integrate video blogging.
However, in recent years blogs have also been criticised for the political impact they have had in many countries. Political bloggers normally openly state their political opinions, hoping that those who share their opinions will follow them. Political blogging in Sweden has been considered as a major force since 2008, when protests which were sparked off in the blogging world managed to change the law in Sweden.
Today blogging has become a key social media tool and therefore an integral element of search engine marketing for businesses. They provide great opportunities for increasing brand awareness, gaining backlinks from relevant sites and promoting communication outside of companies.
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