Pinterest is becoming one of the most popular social media marketing sites. Currently it boasts over 5 million users and its popularity is growing daily. And no wonder - the inter-connectivity with Facebook and Twitter gives it substantial exposure and increases the ease in which you can follow another's boards and they can follow yours.
What is Pinterest?
Pinterest is a pinboard-style social website that allows you to manage theme-based collections. Users can browse another's pinboards and "re-pin" photos to their own boards. As Pinterest becomes more popular so does its business opportunity as a promising marketing platform. Many large retail companies use Pinterest as a tool for online referrals that link users with similar interests to a company.
How Does Pinterest Work?
A pin-it interface is installed to your browser. When you see something you like, you can pin it directly to one of your boards. You can opt to follow another's board and, friends and business associates can likewise follow your boards.
Tagging also works for Pinterest. Others can leave comments, making your page a more popular and busy one. Repinning is effective in directing traffic to your webpage.
The use of Pinterest social media marketing is an excellent strategy to obtain more traffic. As of January 2012 more clients visited webpages from Pinterest than the mixed traffic from LinkedIn, Google Plus, Youtube, and others.
Some things you need to know for online marketing.
Pinterest is physically attractive. Unlike other social sites, it focuses more on appearance. If you have nothing on your page that is attractive, you should rethink your strategy. Choose visually enticing photos and texts to pin.
Limiting your pins to your offers is not a good idea. Images from different genres provide variety and interest to your boards.
Likes and comments can work wonders. Be generous in noting good things that other users have published and try to mention them. Compliments are a good start in establishing rapport and business relationships.
Links posted on Pinterest can be followed. Google does follow links so use appropriate keywords when creating a pin.
The use of info-graphics is excellent. Info-graphics are favored among pinners. If you are good in creating memes, start posting them on your page so that others will see them, and who knows, it can be viral.
To wrap it us, Pinterest is still a fairly new site and general rules and guidelines are still evolving. It's best to follow good general guidelines applicable to any social site. Pinterest is a format designed to share pins, but occasionally someone might ask you to remove a pin because of a copyright issue. Pins found outside of Pinterest can be shared via Facebook and Twitter. Also images can be embedded on a blog using the embed tool Pinterest provides. This ensures the credits and source of the pin stays intact.
This article is brought to you by MATCHMAKING.
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